It looks line one of G.O.O.D. Music’s biggest stars is now setting his sights on the world of fashion. In a recent press release, it was revealed that Big Seanhas officially launched a new fashion and lifestyle brand Aura Gold. The Detroit rapper is set to debut Aura Gold’s new “Finally Famous” line at ProjectMVMNT convention inLas Vegas later this week. “Launching my own label is a dream come true for me,” he told the press. “Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.” According to reports, the “Finally Famous” line will feature select designs of t-shirts, hats, pants, sweatshirts and jackets. Vibe also got an exclusive look at some of the emcee’s new clothing items in its upcoming February/March 2013 Style issue. Aura Gold isn’t Big Sean’s first entry in the world of fashion. Last year, he collaborated with Adidas on a pair of custom Pro Model sneakers in honor of his upcoming sophomore release Hall of Fame: Memoirs of a Detroit Player.
Images of his new collection can be found below courtesy of Vibe.
Not only did he put on a helluva show in Detroit the other night, Big Sean also launched his new adidas Originals Pro Model II sneaker. In the clip above, Sean talks with Complex about the collaboration and his history with adidas.
Atlanta rapper 2 Chainz has already had quite the whirlwind of a month thanks to his appearance in commercials for both Beats Audio and Adidas and to top it all off the rapper formerly known as Tity Boi will also serve as the cover artist for The Source’s annual “Man Of The Year” issue.
The issue features an in-depth interview with the rapper who spoke on his much talked about name change, breaking into the industry, and more. While speaking on his come up in the music industry 2 Chainz referred to the industry as being a zoo he’s all too familiar with.
“Those who haven’t been through that struggle don’t mind going to the zoo to pet the animals,” 2 Chainz explained. “They don’t wanna live in the zoo, but they don’t mind coming through. I’m someone who can show you around in a cool way where you don’t have to worry about getting eaten up.”
While speaking on the topic of his name change, 2 Chainz didn’t go into much detail in regards to what prompted the change, but did share that his music isn’t affected by either name.
“It wasn’t like my name made me rap better. I worked my ass off….It felt good to outdo myself and just be omnipresent and be a part of everything,” said the rapper.
The Source’s “Man Of The Year” issue featuring 2 Chainz hits newsstands on December 4.