While Alicia Keys was negotiating the terms of her role as BlackBerry’s global creative director, her husband Swizz Beatz was busy making his own moves in the tech world. News broke today that the producer has purchased a “co-ownership” stake in Monster and will join the company’s advisory board. After providing the audio guts of the Beats by Dre line, it looks as if Monster founder and CEO is looking for a new platinum producer to take the brand to new heights. “The products that we have planned are revolutionary in technology, sound, and style,” said Lee. “We need the talents and reach of Swizz to help bring these products to life in the eyes of the consumer.” For Swizzy, the move marks the latest in a string of business deals with companies like Lotus cars and Reebook. According to Monster, Swizz will “play an integral role in designing the company’s strategy and planning, expanding the Monster brand with partnerships across the globe.”
The One-Man-Band Man said of his new role with Monster:
“Monster has always been a go-to name for music electronics as well as a big part of music culture. Under the leadership of Noel Lee, who is a true genius, the company has literally been changing the way people listen to music for over 30 years. They built an empire, and my job will be to push the envelope – turn the lights of the castle up really bright and help Monster take its next big step forward. There will be some very exciting things happening in the year ahead, so stay tuned!”
Alicia Keys has reportedly reunited with her father, Craig Cook, after years of being estranged from him.
In a new interview with Britain’s “You” magazine, the singer shares how her and her father were able to mend the pieces of their broken relationship back together.
“The process started when my [paternal] grandmother became ill,” she said. “You realize what’s important when you see a person you love dearly and you’re not going to have them for long. It was important to her. And I saw [my father's] love for her. I realized he wasn’t an evil person so I said, ‘Can we start from this point on? Can we be friends? I can start to understand you and you can start to understand me.’”
Alicia recalls the years of anger she felt after Cook left her family when she was just 2-years old, leaving her to be raised by single mom, Teresa. “My father and I are fine now,” she shared. “I would say in the process of growing up, you realize you’ve been holding on to anger. I was angry then and am sure I had the right to be angry, but if you hold on to all this anger the only person you’re hurting is you.”
Now, Alicia says that bonding over her own 2-year old son, Egypt, has helped she and her dad get closer. “I feel both me and my father have grown up,” she said. “I think something happens when you become a grandparent. You have a different mind-set. There’s less pressure on the relationship, so maybe it’s closer. He was with Egypt last week and he loved it.”
Alicia also just announced tour dates for her first U.K. tour since giving birth to Egypt.