Meek Mill is still bitter about Reebok terminating Rick Ross‘s endorsement deal in the wake of the “U.O.E.N.O.” controversy last month. The MMG rapper appeared on CivilTV and voiced his anger at the way the corporation “pimped” Ross and then dumped when things got hot.
“F**k Reebok. We wear Puma’s. That’s what we do. We wear Puma’s. As far as the Rick Ross situation with Reebok, I just don’t approve of none of that,” Meek said. “I don’t approve of no companies trying to dip and dab in our culture and then when you make a mistake they dip out on you. So, it’s like they still making money off of our brand.”
“I’m very against that. Ross is off of Reebok now, Reebok still gonna make money off of Ross. You know what I’m saying? Before Rick Ross and Swizz and Tyga, it was no Reebok,” he added. “These companies they actually follow our culture and make money off of our culture and pay us like a pimp…And me, I’m against that. Any way you fire me, we gonna tear your sh*t back down. Ain’t nobody wearing Reebok.”
In an interview with Power 105‘s “The Breakfast Club,” Young Money/Cash Money rapper Tyga revealed that he doesn’t make money from his record deal. In fact, aside from an advance, Tyga claims he’s never received a check from YMCMB.
“I never got a check from Young Money/Cash Money,” Tyga said in the interview. “But by me saying that, I’ve always treated my career like independent and everything that I got is because of myself, my own endorsements, me touring, myself. I think I got a signing bonus when I first signed but that was it.”
“At a certain time, you get your money but at the same time, they pay for your videos and all that other stuff. But I never really was dependent on the label like that,” Tyga added. “I felt if I wanted to be independent, I could do that because it would be no difference. I would still tour, put out albums and still sell out shows.”
Rick Ross may have a lot of people upset over his lyrics on Rocko‘s now infamous “U.O.E.N.O.” track, but he’s also got some people in his corner. The latest rapper to come to his defense is Tyga. The Young Money rapper can relate to lyrical backlash, being that students at Harvard are protesting his forthcoming appearance at their annual Yardfest concert. During an interview with the LA Leakers, the 23-year-old spoke on how political correctness has brightened the spotlight on rap lyrics.
Standing up for Ross, he labeled the controversial verse an exercise in his 1st Amendment rights. “What he said that’s just freedom of speech,” Tyga explained making mentioned of the ongoing Reebok protest calling for the shoe company to cut ties with the MMG leader. “It wasn’t even his record. For them to do all that off of a mixtape song that wasn’t even his is kinda like…. you just got those groups they just wanna [petition].
“Activists and those righteous groups that’s what they do, they probably don’t even listen to Ross’ music, I know they don’t know who Rocko is! They just finding anything they can.” In reference to his own controversy, Tyga blasted the notion that he promotes “s-xism” and “r@pe culture,” as stated in the Change.org petition against him.”I’ve read the letter and it was funny because–this is just a group this isn’t the whole student union. The people that booked me, they’re fans. At the end of the day people have a right to their opinion, and I have a right to my opinion; to say what I want because it’s my music.” Admitting to making music deemed both good and bad, the “Rack City” rapper welcomes the best of both worlds. “I make negative music, but I also make positive music because that’s what’s thrown at me in life, your good and your evils.”
Basketball publication Slam and Hip-Hop publication XXL have collaborated to create a special one-off magazine called Kings of the Game. The cover subjects of the new issue are Allen Iverson, Rick Ross and Tyga. It’s not a coincidence that the A.I., Rozay and T-Raww cover the mag since they all have ties to Reebok, the brand that sponsored the issue.
While you might not think that SLAM and XXL have much to do with one another, rap and basketball has always interacted with a mutual love and respect – as seen at weeklong events like the NBA All-Star Weekend – and spill over into one another when it comes to fashion. Hip-hop fans love to look fresh with clean kicks just as much as basketball fans and players do.
To celebrate looking good and embracing fashion and footwear in both hip-hop and ball, XXL and SLAM have joined forced to create (for the first time ever) a custom Kings of the Game issue, featuring Mr. Rack City Tyga, Miami boss Rick Ross, and all-time NBA great Allen Iverson – all brought to you by the storied Reebok brand.
The collector’s edition mag will be in stores in NYC this week and nationwide next week. Maybe Swizz Beatz will be on the next one?
Old school sneaker connoisseurs will be happy to hear of plans to retro the Reebok Shaq Attaq in its original colorway. The news came courtesy of Swizz Beatz, who hosted a press conference at PROJECT Las Vegas yesterday to unveil the shoe. Shaquille O’Neal himself came through in support of the release, and discussed the widely heralded sneaker, his illustrious basketball career, his history with the Reebok brand, and even his brief stint as a rapper. Rapper and Brand Ambassador Tyga, who’s known to sport a pair of retro kicks, also made a cameo appearance during the festivities. The Young Money star was in town to debut his T-RAWW Reebok snearker, plus to meet fans. Another popular shoe in the Reebok Shaq signature line, the Shaqnosis, was also highlighted during the press conference, but no word was given on its proper release date. Since assuming a consultative role at Reebok, Swizz Beatz has undoubtedly made a large impact on the brand. This includes facilitating an endorsement deal with MMG’s Rick Ross and re-releasing Allen Iverson‘s iconic shoe, the Reebok Question, in highly sought colorways. The Shaq Attaq will hit select retailers April 19, including Jimmy Jazz, Shiekh, Villa, City Gear, DTLR, Shoe Palace, and on Reebok.com, and will retail for $160.